The presentation by Jerry Amernic on December 10 was ‘What a Writer can do for you.’ He began by using the example of Babe Ruth, whose fame was propelled by writer Christy Walsh, a man who also became Ruth’s agent. Jerry then described the services he provides which include editorial and strategic marketing communications. He says he can help organizations, virtually of any size from big corporations to small owner-managed businesses, improve their image and professionalism. His media relations services involve developing programs that build exposure for his clients in the media they want to be in – trade, online, mainstream print, broadcast, etc. As well, Jerry conducts Media Training sessions to help executives with their media interviews.